This week’s conversation is with Brendan Kane, a business and digital growth strategist for Fortune 500 corporations, brands, and celebrities.

Brendan’s greatest strength is unlocking value. He transforms complexity into simplicity with tools and methods that amplify growth and enable execution.

He thrives on helping his clients systematically find and engage new audiences.

Brendan’s success stories include massive global brands like Taylor Swift, Rihanna, Jason Statham, Katie Couric, MTV, Vice, Lionsgate, and Yahoo.

This conversation has something for everyone: whether you own a business, are considering starting one or are just thinking about your personal brand.

The power of social media allows you or your organization to impact many, to get your message in front of the right people, but in today’s world capturing someone’s attention is not an easy feat.

More than 60 billion online messages are sent into the world every day, and only a select few companies can succeed in the mad scramble for customer attention.

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms.

How can you make a significant impact in the digital world and stand out among all the noise?

That’s at the core of what we discuss in this conversation.

Brendan shares his methods for gaining an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience.

He just published a book that’s jam-packed with these insights- One Million Followers: How I Built a Massive Social Following in 30 Days.

“The only way to really learn about business is to create your own.”

In This Episode:

• Initially wanted to be in the film industry and produce movies
• Started 3 companies in college to learn and see what worked, not necessarily looking for big monetary gain
• Wanting to understand others and create value for them
• What’s helped him build his unique skill set: an injured arm at birth
• His two principles: Curiosity and adding value
• The good and bad of the intensity he works with
• The importance of behavioral psychology in his work
• His methods for a/b testing
• The value in creating great hook points
• A case study in his strategic approach to digital growth: Katie Couric
• Where pressure comes from for him
• It all comes down to.. learning, testing, accepting failure
• How he thinks about mastery