Many of us who are seeking optimal health, performance, and wellness take a variety of supplements. And I think it’s only natural to find ourselves questioning— what’s really in these supplements? How do we know if those ingredients are actually doing anything for our bodies and minds?
Our guest today, Katerina (Kat) Schneider had the same questions – and she took action to get to the truth. What she discovered led her to develop a new standard in the world of vitamins and supplements.
Kat is the visionary founder and CEO of Ritual. Her journey into the wellness industry wasn’t just a career move; it was a personal quest that began during her pregnancy. Faced with the recommendation to take prenatal vitamins, Kat’s skepticism about their efficacy and ingredients sparked the birth of Ritual – a company dedicated to re-envisioning transparency, traceability, and quality standards in the vitamin and supplement industry.
Kat’s story is as remarkable as her products. She immigrated to the United States as a four year old refugee with only $50 and a suitcase to her family’s name. She went on to earn a degree from an Ivy league University (Brown), and she carved a path through the worlds of banking, finance, and venture capital, even playing a pivotal role in bringing Spotify to the U.S.
In our conversation, we delve into the founding story of Ritual, and discuss the philosophy that underpins their mission – a deep-rooted belief in transparency, quality, the power of science, and the foundational belief that “everyone has the right to know exactly what they’re putting into their bodies and why.”
It’s this philosophy – and these beliefs – that make me so excited to be partnered with a company like Ritual (and… a founder like Kat).
Kat’s insights are not just about supplements; they’re about challenging norms, staying true to your values, and the relentless pursuit of innovation. I hope you enjoy this enlightening conversation.
“Everyone deserves to know what they’re putting in their bodies and why.”
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