What if one of the most powerful business minds of our time wasn’t a CEO or a founder—and instead, a singer-songwriter who’s been redefining her brand strategy since age 13?
Today, we’re diving into the business brilliance of Taylor Swift — and to help us do it, I’m joined by Kevin Evers, senior editor at Harvard Business Review and author of There’s Nothing Like This: The Strategic Genius of Taylor Swift.
I got to know Kevin because he was the editor of my most recent book, The First Rule of Mastery. He was fantastic, and I fell in love with the way he thought and his deep knowledge and reference points of business. Kevin has spent years studying how great leaders express their ideas, and when he told me he was writing a book about Taylor Swift, I knew we had to have him on to discuss what she’s built.
This episode isn’t about music or pop culture headlines. It’s a masterclass in:
- Crafting a billion-dollar brand through values and vision
- Reinventing your identity while staying rooted in purpose
- Building intense customer loyalty through emotional connection
- Taking creative risks when playing it safe is the easier option
Whether you’re in business, leadership, or just navigating your own next chapter — there’s something here for you.
“[Taylor Swift] knew exactly who she was. She knew exactly what she wanted to say. She knew exactly where she was going.”
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