What is the change you seek to make?
On today’s episode we go back to the Finding Mastery Vault for a conversation with Seth Godin, author, entrepreneur, teacher, and one of the most influential thinkers of our time on leadership, creativity, and making meaningful change. Seth has written more than twenty international bestsellers, including The Dip, Purple Cow, and The Song of Significance, alongside one of the longest-running daily blogs in the world. His claim is that naming the change you’re actually trying to make is more than a branding exercise. It’s what helps make every downstream decision clearer… what to commit to, what to quit, whose opinion to take seriously, and who you will have to become to pull it off.
We first released this one a few years ago, and since then the world has only gotten noisier, faster and more demanding of change, which is exactly why we felt it was worth bringing back.
In this conversation, we explore:
- What Seth means by the change you seek to make, and why it clarifies everything downstream
- Leadership as a voluntary act, and why enrollment and inspiration come before authority
- Why consistency is what makes you trustworthy enough to lead change at all
- How to tell a dead end from the dip when you’re deciding whether to quit
- Whose judgment has actually earned the right to shape your work
- Who to go to for reassurance, and who to go to for insight
If you have ever felt your choices quietly bending toward the approval of people who have not earned it, this conversation offers you a powerful perspective you need to hear.
Seth Godin Photo Credit: Brian Bloom
“I don’t think people want authenticity. When you are working with a professional who is having a bad day, you don’t want them to be authentic. You want them to be consistent. You want them to be the best version of themselves.” — Seth Godin
“One of the most important things about being a leader is giving yourself thinking time. Allow yourself, whatever it is, however you do it, whether it be at night, whether it be morning, whether you do it regularly each month, give yourself some clear thinking time.” – Eddie Jones
Resources + Links
For More on Seth, go to https://www.sethgodin.com/
Seth Godin’s Books: The Dip, Purple Cow, Linchpin, Tribes, This Is Marketing, The Practice, and The Song of Significance. His newest book, The Knot: Problems Can Be Solved, is set to be released in September 2026.
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